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Reach, connect, and convert.

A bi-weekly marketing newsletter dedicated to solopreneurs and entrepreneurs eager to connect, engage and turn their target audiences into loyal advocates of their brand

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Featured Post

What to do when a customer doesn’t buy from you

There is always an alternative Most times, people are not ready to take that action you want them to take - be it joining your newsletter, buying a product, or registering for a class. All I am saying is that when these primary actions are not performed by your prospects and customers, you need to have a plan B, that still helps keep the ball rolling in your favor. Just like in email marketing, you should set conditions and tailor your approach based on how your prospect interacts with your...

3 months ago • 1 min read

Do you have your eyes on the right target? Who is your focus on? This has a big impact on the results you get. Marketing is about putting the right offer in front of the right people at the right time. Having a great product is essential and non-negotiable, but you have to tell the right people about it. By aligning the offer with the right audience, that is where marketing magic happens. You cannot go to an automotive workshop and present the latest cooking appliance in the market. Those at...

4 months ago • 1 min read

Role of good design in increasing conversions Marketing and design are closely intertwined; neglecting the latter could cost you thousands of dollars. Design is often misconstrued as merely aesthetic, overlooking its true essence in marketing: functionality. The primary goal of good design in marketing is effective communication. Everything else is an extension or byproduct of this aim. While this is the main objective, good design can help achieve various other goals in your marketing...

4 months ago • 1 min read