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Stay Memorable

What to do when a customer doesn’t buy from you

Published 5 months ago • 1 min read

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There is always an alternative

Most times, people are not ready to take that action you want them to take - be it joining your newsletter, buying a product, or registering for a class. All I am saying is that when these primary actions are not performed by your prospects and customers, you need to have a plan B, that still helps keep the ball rolling in your favor.

Just like in email marketing, you should set conditions and tailor your approach based on how your prospect interacts with your content. When a customer says NO, it doesn't necessarily mean that your offer is bad or that they are not interested in what you are offering. There is usually a deeper reason behind the NO that may not involve you or your product. It's important to find out what that NO really means, and having a plan B is a great way to do that.

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So, the next time you hear a 'no' when trying to sell a product or service, have a plan B ready. Start by asking yourself, “What can I do to keep them engaged with my business and stay memorable for future opportunities?'”

Your Plan B should be aimed at helping you stay memorable in the mind of your prospect.

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OAU quarters Maitama, Kashim Ibrahim way, 900271, Abuja, Nigeria.
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